Tesco Bank. A bank that thinks like a supermarket? That's right. The one where every little helps. 

We've been working with our lovely clients based in Scotland on our first campaign with them, which launched on Wednesday. 

Here we dramatise the very fact that Tesco Bank applies supermarket values to financial services. The print ads and TV spot use buns and bagels – all, of course, available at Tesco stores – to talk about Tesco Bank's Clubcard Credit Card offer. 

As you'll see from the work, there are lots of bagels. In fact, we know pretty much everything there is to know about the holey breaded roll. But the humble bun serves as the perfect tool to talk about Tesco Bank's values in what we think is an engaging way. 

Here is the print. 

And now you can check out the TV.