On 5th and 6th July, Tesco asked its customers to come together and help people in need by donating food to its second – and the largest ever – National Food Collection. The donated food was distributed to two charities, Trussell Trust and FareShare, as well as local food banks. Tesco made a big promise to top up the public's donations, adding an extra 30% on top of the total amount collected. 

In those two days alone, enough food was collected to provide a staggering 3.5 million meals. To celebrate this impressive feat of kindness, we created posters and print ads tailored to individual regions. Featuring grocery-themed iconography depicting each city's most famous landmark, the ads were designed to thank people on a local level and speak directly to the communities that came together to help those in need. Cities featured on the posters included Belfast, Birmingham, Bristol, Cardiff, Glasgow, Leeds, Liverpool, London, Manchester and Newcastle.

Thank you, everyone.