The
word “collaboration” is perhaps a bit overused in advertising. We’re forever
“catching up” and “checking in”. We’re always striving to bring people
together. But W+K seems genuinely collaborative at an intrinsic level. Perhaps
it is merely a symptom of the clients they service but there’s a tendency among
some advertisers, or the more traditional model if you like, to fall into a
pass the parcel routine: to me – to you – to someone else.  The process becomes really linear.  Ideas are other people’s problems and the hot
potato is fielded with force between departments. Not so at W+K. 

In
my second week we’ve had a really tricky brief on our hands. It has slid around
like mercury on a table, trying to take shape. But the search for the answer
isn’t just for the creative team. Account people, Planners and Creative, of all
levels, junior and senior, have together been on the hunt for that nugget of
inspiration.

It’s
a really exciting way to work.

(Thoughts
from Planning newbie Alexa)