Our pals at W+K Tokyo have teamed up with Ben & Jerry's in Japan on a new initiative to encourage more of the nation's youth to vote in the upcoming election on 21st July. And they're adding a very sweet incentive to the warm and fuzzy feeling that comes with making a worthwhile contribution to society: ice cream. Think of it as the cherry on top, if you will. Or should that be the Cherry Garcia?

Friends in Japan, here's how it works: if you're a registered voter in Japan, stop by a Ben & Jerry's scoop shop in Tokyo before 4th August and prove you voted. You'll be rewarded with a FREE cone (Peach Party seems like an especially appropriate flavour, we think).

More details here for Japanese speakers.