Tesco stores around the counry have been given a fresh makeover as part of the retailer's new 'Love Every Mouthful' initiative, a celebration of food with seasonal British produce at its heart. 

The in-store execution extends the imagery of the print campaign we created throughout the shopping experience, taking Tesco's passion for food to storefronts and in-store signage with a special focus on fresh produce displays. 

As a key part of the initiative to help the nation reconnect with fresh food, Tesco is inviting customers to taste fresh produce on offer, with Tesco colleagues on hand to offer samples and advice.