We're delighted to be able to announce that Mondelez International has awarded Wieden + Kennedy its Halls account globally. The account will be run out of W+K London and work starts immediately.

Halls is the leading sugar confectionery brand in the world and accounts for more than 50 percent of cough-drop sales worldwide. The Halls brand was born in 1893 and in 1930 invented its patented Mentho-Lyptus recipe.  It is sold as a cold relief product in the northern hemisphere but in hotter and drier countries Halls is used as a refreshing and tasty candy. Halls products are available in more than 26 flavours.

The Halls business joins other Mondelez brands at W+K. Earlier this year, W+K was handed Trident's US business. W+K London also has the marketer’s Stride gum brand.