Some have been surprised to find rock'n'roll legend Lou Reed speaking at the Cannes advertising festival this week and by the positive comments he made about the industry – "The advertising people actually pay you for what you did".
"What's he got to do with the world of advertising and marketing?" asked The Guardian.
Well, Mr Reed has some history there. Here's a blast from the Wieden + Kennedy archives – Lou pitching Honda scooters in a '70s spot by W+K Portland.  Why walk on the wild side when you could ride?