Nike's global football campaign, 'My Time Is Now' launched last year and was just awarded a gold prize at the 2013 One Show, which recognises the best interactive work from around the world.

This campaign celebrated and rewarded football-obsessed teenagers wanting to become the best players they could be. Rather than creating a film for TV and running a version of it online,  we created  a film specifically for the internet, a version of which ran on TV around the world. The campaign was driven by a variety of different types of content, interactions and experiences rewarding the young players on and offline, through technical, mental, stat-based and entertainment-led experiences.

W+K London partnered with Stink  to produce the campaign. With a total of 35,433,094 views online in its first four  weeks, the film was the #1 most viewed ad on YouTube in 2012.