Early on, a creative team told me that
brands are like people, with unique personalities that slowly shift and evolve.
It’s an idea I like very much (momentarily generating a fantasy brand-world where Nike meets up with Honda and Three for a natter every Wednesday afternoon, Stride and Lurpak play tennis together, etc etc).

Certainly, each account I’m introduced to feels different – different pace,
different time-frame, different concepts at work. That means, obviously, a
different approach to the research required – from quick turnaround 2-hour
tasks to much longer month-long projects. That variation is, in itself, something I am learning to adapt to.

In that vein of things, it's worthwhile pointing out that one of the best things about the internship so far is the exposure to the accounts, big and small, that I've had. It’s a great way to get a sense of the fabric of an agency, as diverse as it is, and it
means that I’ve been able to see how a wide variety of markets function. Which is good
brain food. Om nom nom.

—–

(Thoughts courtesy of Planning Placement newbie James.)