Someone asked about where the title for this blog originated. It came from an idea in the Honda pitch that ended up in the first Honda Book of Dreams. (You can see the entire book and the thinking behind it here.)

The idea was about a town called Optimism. And the sign by the highway as you drove into town was the 'Welcome to Optimism' sign that now hangs in our big meeting room. I can't remember anything else about the campaign idea now. Other than this phrase:

Is your petrol tank half full or half
empty?
Being optimistic is a wonderful thing.

We liked the thought and the sign, so when Honda didn't use it, we appropriated it and put it on the wall and on a T-shirt.

There's a coincidental connection to our Creative Directors Tony and Kim's dislike of problem / solution advertising, where you pull back to reveal the brand at the end and the world becomes a better place. Kim always used to say, Why can't we start with the positive and build from there?

And it seemed like a better title for this blog than just calling it Wieden + Kennedy London Blog.

That's the story.