In exciting news, I have helped out on a
bit of brief writing. To be inserted into the actual process of producing ads is
very exciting. Super exciting, in
fact, bolded font and everything. Good to get my hands dirty as the placement goes on.

This week I have also been getting stuck in
to a few strategic problems that the other planners are working on. Some of them are really
tough – not in the sense that they are unfathomably complex, but rather that
the issues involved are subtle and delicate. 

As is probably obvious, the more of the actual job I see + do, the more my idea of it evolves. For example, I'd assumed at the beginning that the job was nearly all research, and underestimated the degree to which a planner has to be creative. It’s a kind of craft all to itself.

I also had a Christmas Lunch with the other
planners, which was jolly good fun. Very sedate.

'Til next week, folks!

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(Thoughts courtesy of Planning Placement newbie James.)