This week I have learnt to make mistakes. And
that failure is ok – necessary, even. In other words, I’ve learnt that you have to make mistakes in order to get something really good.

Yes, that’s right, I’ve been introduced to
the marvelous Soichiro Honda. For the unitiated, he’s the chap who came up with the whole Honda
business – and an awfully clever chap at that. I particularly like his take on baby
spiders (a bit like thinking outside the box, or, the best way to get from A to B is via Z, P, J and F).

From my perspective, it’s really interesting to see how clients can affect an agency’s philosophy. It isn’t a clinical or purely commercial
relation that ties the two together; there’s symbiosis and exchange between them. For someone new to advertising, this is both surprising and rather nice.

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(Thoughts courtesy of Planning Placement newbie James.)