'Private view' from the pundits in today's Campaign magazine.

John Townsend's theme is 'getting noticed' and he says of our campaign for Three, 'As I write it's had more than 7.5 million views. In the creat democracy of YouTube, the votes have been cast.'

Andrew Melsom says, 'When many telecoms brands are now defined more as corporations…this pulls you up by the fetlocks…Just as the gorilla succeeded for Cadbury, so will this pony for 3.'

What do you think? Judge for yourself by watching one more time. Go on, you know you want to.