This weekend sees the second part of our Lurpak ‘Good
Proper Food’ campaign go live.

Tactical messages will appear just when people are at
their hungriest and most forlorn, starting with this rallying cry in the Sunday
papers:

We’ll be talking to tired commuters on the Tube:

We'll be bringing strength to those poor souls stuck in rush
hour traffic jams:

And we'lll be reacting live on digital
screens to weather conditions across the country.

Onwards,
hungry people of the blogoverse. We have Lurpak on our side!