Found the eggs yet?
Easter. It's the biggie after Christmas, right? When we can briefly return to those self indulgent days of feasting and family fun. Just for a long weekend at least. All with the added bonus of chocolate – mostly eggshaped and with plenty to go around.
We've worked with Google's Street View to ensure the Tesco Easter bunny pays us all a visit this year; so wherever you find yourself this Easter, there will be festive eggs aplomb. Literally tens of thousands of them.
Yes, it's an online treasure hunt. #FindTheEggs is live!
The interaction works like this:
* Get hooked up here on your phone or computer
* Your location is then detected – by GPS or tapping in your post code
* You navigate your way through your local streets, hunting down the virtual eggs on screen
* And when you've sought out three, you're a winner!
* Then you can redeem your chocolate prize from Tesco
And if you spy one for the 50 golden eggs? Well you'll be saying hello to a Samsung Galaxy Tab 2 this Easter.
The Easter bunny may need a helping hand so, to share the fun around, you can plant eggs for friends and family to find. And share the free chocolate as you go…
Happy hunting!