what is it that makes Wieden + Kennedy so different, so appealing?
I spoke last week at an event organised by The Art of New Business, a collaborative network whose focus is on finding
new ways of winning business and giving support and advice to each
other. I was asked to speak about how Wieden + Kennedy differentiates itself and markets itself to potential new clients. It was done PechaKucha-style: a presentation
format where each speaker shows 20 images, each for 20 seconds. The
images advance automatically and they talk along to the images. Below are my notes. I radically overestimated how long 20 seconds last. So if you imagine the words below being babbled incoherently by an increasingly desperate Scotsman, you'll have some idea of the live experience. Unlike every other presenter, my slides lacked an image of a man's naked arse, and I think as a result of this oversight I suffered by comparison. And I was comprehensively blown off stage by an excellent presentation from young Irish creative team Mark and Paddy.
Anyway, here's my stuff…