Today sees the launch of our new Honda Civic spot, which is the latest campaign for Honda Motor Europe.

We all know that there are both rational and emotional reasons for any car purchase: you want a car that’s efficient, yet you want something that has torque when you put your foot down. You need space for bikes and the kids, but want to be able to nip in and out of traffic in town. W+K created a TV spot that plays out this dilemma in the form of an internal dialogue, positioning the Civic as a car that meets both the rational and emotional needs of the driver. 

Photographer Tobias Hutzler produced a series of graphic and visually impactful print ads that capture the balance of two contrasting worlds.

The TV first airs in the UK on 18th January, with the print starting w/c 7th January across Europe. Honda previwed the ad to all their UK facebook fans on 17th January.

You can view the spot here: