Sombody said, 'Don't try to make it viral. Try to make it awesome.' That's what we aim for.

The world's most viewed commercial on YouTube in 2012 was our My Time Is Now spot for Nike. Hurrah!

Wieden + Kennedy had a very strong showing on the list, being responsible for a total of seven ads in the top 20. Chrysler 'Half Time in America' was at number 8, Nike Mercurial Vapor at numer 9, and Old Spice spots filled numbers 13, 14, 19 and 20.

Meanwhile in the UK, the most viewed ad on YouTube of 2012 was also one of ours: Honda Civic 'Spark'.