Campaign magazine's Annual edition is out today, reviewing the highlights of 2012. The print edition hasn't made it over to east London yet, but here are a few W+K related items from the website:

From the top ten TV and cinema ads:

3. Lurpak, ‘rainbow’

Lurpak’s star turn this year was a masterclass in craft. This
vibrant, charming film gives healthy food a delicious makeover and
forced rival brands to try to up their game. The beauty and energy in
the spot is matched by the witty half-spoken, half-sung copy, and it
more than delivers on the central message that healthy doesn’t have to
be humdrum.

5. Procter & Gamble, ‘best job’

A gentle reminder that behind every great athlete is a hard-working,
devoted mother, this emotionally charged and superbly directed film
stood out from the Olympics pack. The spot shows the painstaking effort
that mothers invest in their children every day in order to bring them
to their moment of triumph as young adults.

From the top ten posters:

4. Lurpak, 'rainbow'

Wieden + Kennedy wanted to ditch healthy food's boring, worthy image once and for all and instead celebrate its vibrant colours and textures. What better way than creating a giant rainbow made up of grains and vegetables? This particular rainbow was hard to miss, appearing at the Imax and Clapham Colossus sites, as well as all over its parent company Arla's HQ.

From the top ten online ads:

6. Kaiser Chiefs, ‘bespoke album creation experience’

Kaiser Chiefs turned music buying on its head when they released an album placing fans at the heart of the creative process. The band gave their fans the opportunity and tools to make the album they wanted to hear by creating their own "perfect version". Fans were able to design their own artwork and then sell their creations for a £1 commission. The online campaign landed two silver gongs at Cannes Lions 2012, two D&AD Pencils and also a gold at the Campaign Big Awards in the Interactive Media & Entertainment category.

Kaiser Chiefs The Future Is Medieval Case History from Wieden + Kennedy London on Vimeo.

9. Nike, ‘my time is now’

Nike launched an integrated campaign that initially broke on TV. A three-minute online version was then launched featuring big names from football. In the spot, a France v Holland match was interrupted by waves of young players showing they have the skills to take on the best. The ad has been viewed more than 20 million times on YouTube, shared 841,617 times on Facebook and 60,338 on Twitter.

Runners-up for advertiser of the year:

Procter & Gamble

The British people may have been inordinately proud of the
performance of Team GB this year, but no-one was more proud of the
athletes than their mothers. Procter & Gamble built on its
mother-orientated approach to the Vancouver 2010 Winter Olympics and put
an Olympic twist on its "proud sponsor of mums" campaign, with some
powerful work by Wieden & Kennedy Portland.

The emotionally touching, beautifully shot TV spot "best job" was
greeted with much acclaim and stood out from the many other advertisers
that had gone down much more predictable routes. The campaign ran in
more than 100 countries. P&G says the entire campaign, which
included online content featuring athletes and their mums, led to $500
million in global incremental sales and more than 74 million global
views.

In addition, the London 2012 Olympics official sponsor wasted no time
in signing up a slew of top athletes to star in ads for its individual
brands, which bombarded airtime throughout the summer. These included
Pendleton for Pantene, Ennis as the face of Olay, Michael Phelps and
Mark Cavendish for Head & Shoulders and Hoy for Gillette. The ads
for the individual brands were not only effective at connecting these
brands with the Olympics and high-performance athletes, but also in
matching the brands up with their parent company in the minds of
consumers.

This summer, P&G also increased its global sports funding by $20
million over the next ten years as part of its "thank you mum" activity,
with the aim of funding sports facilities and training so that children
get the chance to practise sport. The global FMCG giant deserves
plaudits for being brave, moving on creatively and, importantly, putting
its money where its messaging is.

Nike

Nike tried to undercut its rival (and official Olympic sponsor)
Adidas at every opportunity. In creative terms, the sports brand that
did not sponsor the Games occasionally won out, especially with its
"find your greatness" work and the Nike Volt shoes worn by so many
athletes. The global TV and outdoor campaign aimed to show that
achieving greatness isn’t the sole preserve of athletes and ordinary
people playing sport can be just as inspiring. In addition, Nike’s
brilliant "jogger" spot, by Wieden & Kennedy Portland, captivated
viewers and went viral. Meanwhile, tactical outdoor work, such as an
execution celebrating Mo Farah’s double-gold-medal-winning performance,
aimed to chip away at Adidas’ Olympic dominance.

Outside the Games, a highlight of Nike’s year was picking up a Grand
Prix at Cannes for its FuelBand, an ingenious plastic bracelet that
tracks the wearer’s daily fitness. The interactive "#makeitcount"
campaign, starring some of the world’s best footballers, was a big hit
with fans and clocked up more than 35 million views. 

From the top ten creative directors:

6. Kim Papworth and Tony Davidson

It has been a dramatic turnaround for Wieden & Kennedy’s Papworth
and Davidson, whose losses last year are firmly behind them after
winning the gargantuan Tesco account. This pair have had their hands
full with pitching for and maintaining Tesco, but we still saw
impressive work for the likes of Honda, Lurpak and Cravendale.