The Christmas
dinner is the biggest meal of the year. It takes a massive amount of effort and
there’s a lot of pressure put on the cook to deliver.  Lurpak wants to recognise this effort and encourage Christmas
cooks with the message:  If we can
do this, we can do anything.

We've done posters
showing glorious, golden roasted turkeys and an inspirational long copy print
execution.

We've also created a brand new iPhone app. 
Amidst the heat of the busy Christmas kitchen what ‘Christmas makers’
really value is a helping hand, so that’s exactly what we’ve given them.  You can download the Lurpak Mighty Meal Timer app free here:
http://bit.ly/LurpakMightyMealTimer

The Lurpak Mighty Meal Timer is a simple
tool that will help you tame even the most complex of Christmas dinners or
Sunday roasts. 

Use the Mighty Meal Timer to create bespoke timing plans based on your own
recipes and the way you like to cook. Guide timings are provided but the rest
is up to you. Settings can be edited, added to or deleted to suit your
particular feast. 

Once your timing plan is set and it is time to embark on your roast dinner, the
app will guide you through the cooking process from veg chopping to gravy
stirring – users will recognise the familiar tones of Rutger ‘Voice of Lurpak’
Hauer along the way. The app will alert you whenever you need to do something
and will time each dish that enters your oven. There are two ways to view your
plan, a list view and a timeline view, so you can choose whichever one you prefer.
And if you fall behind, the Timer will do all it can to adjust your timings to
get you through.

The Lurpak Mighty Meal Timer: your loyal companion, by your side to the
glorious end.