Wieden + Kennedy Portland is world’s most awarded agency for 3rd year in a row
Creativity online has published its annual round-up of the most awarded agencies and people.
For the third year running Wieden + Kennedy Portland is the world's most awarded agency. Ad Age says:
In 2011 the agency rose to No. 1 off some heavy Old Spice fumes, but this year's win shows a more balanced assortment of bling for P&G and Old Spice, along with Nike, Chrysler, Coca-Cola and Levi's.
And, in an industry of scarce female leadership, take note that the year's most-awarded creative director is a woman — W&K's Susan Hoffman. It's her third appearance at No. 1, but the first time she's landed in the top spot without her fellow exec creative director, Mark Fitzloff, who makes a showing at No. 2.
The three advertisers who topped the list last year, P&G, Nike and Google, remain the most-awarded advertisers after playing a bit of musical chairs. Last year's No. 1 winner, P&G, is this year's No. 3, while Google jumps to the No. 2 position. Nike moves from No. 2 to earn the title of most-awarded advertiser.
NIke and P&G are W+K clients but the work of many other agencies will also have contributed to their position in this ranking.
Many congratulations to W+K Portland, Susan, Mark, Nike, P&G and all the many people who contributed to this achievement. Not that awards are important, but it someone's going to win them, we're happy that it's our friends.