Lara

This (above) is Lara Chapple. And this (below) is her account of what it's like to join W+K as a new recruit.

The giant playground.

Push through the looking glass, and
bang! You’ve jumped into Alice’s Wonderland. Welcome to the Wieden + Kennedy reception.

Reception

Bits and bobs and games and toys, all muck in with rows of home-made
self-portraits. These are the faces behind thumbed cats and butter. Walk in
stupid, Blender Man will keep an eye on the happy chaos.

Whirl down the spiral staircase
and you’re underground, plunging feet-first into creative juices. Observe
W+Kers bubbling over meetings; the toast gannets and coffee addicts. You are cordially invited to the Mad
Hatter’s Tea Party.
Please, sip from dinky cups in puddled saucers, reach
from tiers of crumbling cookies. Let’s chew over status in a Pink room… meet
clients in the Oval… Now, criss-cross-across to the Cross room. Make sense? Good.

On with the show.

Back up those stairs – don’t trip
over the bicycles – and re-group in the library. Ssssh… Quiet around the books
and planners, please. Take a peek behind the velvet curtains…

Time’s up – you’re late for the
suits upstairs! Meet the fully-buttoned shirts, so-east-it-hurts Account bods. Hear
the harmonised frenzy of squeaky trainers and tapping keyboards, they tick off
to-do lists with a clickety-click. Now, up to the ice-cream van and crawl
inside the green padded cell. Enough bouncing off those walls on conference
calls, there’s work to do.

Eddcell_2

Rumours of a W+K penthouse
featuring a roof garden? Final stop! Pace up those stairs, sweep by the
multi-coloured cove, burst out into the November day, and you’re on cloud nine! But
London’s raining on the roof garden parade.

Terrace_chairs

Back down to Earth.

Sit, desk, screen, tea.

The Giant Playground. It’s
stuffed with big, chattering toddlers, Cheshire cat grins, faces scrunched
behind laptops. They’re hopping and laughing between desks, whilst others are
settled in thought, brain held between headphones.

This is work. Busily we buzz in
the advertising hive, filling honeypots to spread over telly, sticking it to
billboards, it trickles through the web. This is the work.