TechCrunch writes on a success story from our start-up incubator PIE, based in W+K's Portland HQ:

"Cloudability is one of the first great success stories from the Portland  Incubator Experiment (PIE). It marks a new point, too, for Wieden + Kennedy, a first PIE supporter. Wieden + Kennedy has since attracted clients such as the Coca-Cola Company and Google as participants in the effort. PIE is located in the advertising agency’s headquarters in Portland’s Pearl District neighborhood.
Why? Wieden & Kennedy is a forward-looking agency that sees how the world is becoming a more dynamic place. To adapt, it engages with people at the forefront of technology, arts and commerce. That’s where PIE comes in to play and subsequently Weiden & Kennedy’s investment in Cloudability."

Full article here.

Also: Cloudability is now the second (small) PIE-company-to-W+K-client story (after Urban Airship) – now working with W+K to develop communications work.

If you're from a start-up looking for funding, apply for PIE.