Tonight the nation awaits.

Not just the final group stage game with England on the brink of qualification.

But also the return of the country’s talisman.

The striker who truly believes his time is now.

After 180 minutes on the side lines, Wayne Rooney will tonight step up to reclaim his place in the first XI.

And we’ve marked this moment with a spine-tingling spot.

The work shows a more mature and focused Wayne channelling the past into a future that he is determined to create.

The 30” film, directed by RSA’s Adam Smith, stares into Wayne’s soul and captures his reaction to clips of old commentary and sound bites representing the ups and downs of his career so far. They flicker in and out of focus as the intensity grows and he prepares to step once again onto the international stage. His time has come. Check it here.

A tweet from Mr Rooney himself dropped the film and It’s already tearing up the net and now supported by a 24 hour Digital Out of Home burst around Manchester and London using photography shot by David Clerihew. Nike Towns in both cities adorning Wayne’s powerful image as well.

Straight from the mouths of creative gurus Ali and Ben: “After the ups and downs of his England career we wanted to show that Wayne deeply cares about playing for his country and, moreover, that he's finally ready to deliver.”

Kudos to all at WK who took this footballing moment and made epic comms. And to our friends at Mindshare, Grand Visual, RSA, Final Cut, Wave and The Mill. ROOOOOOOONEY!