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We were awarded the prestigious Hall of Fame Award for Honda 'Grrr' at last night’s Clio awards in New York. Well done,team Honda.

W+K NY very kindly picked up our trophy and have promised to ship it over.

Here's that hall of fame ad, one more time. It was inspired by the story that Honda's chief engineer told us. He hated noisy, dirty diesels so, when Honda asked him to build a diesel engine, that hate inspired him to build a better one. 'The power of dreams' in action. Among many other industry awards, this was named 'Best commercial of the decade' by Adweek.