Our new TV ad for Cravendale – starring Kermit the Frog and Pepe the King Prawn of Muppets fame – launches tonight during Corrie. Here it is:

 The background for the ad is a Cravendale partnership with the new Muppets film, (in cinemas this Friday), which will manifest itself through an on-pack promotion – collect 20 codes when you buy bottles of Cravendale and you can send away for a pretty cool Kermit backpack.

The partnership looks to tap into parents' affection for the Muppets Show and renewed interest from their kids with the launch of the film.
 
Here's account director Hanne getting to know some Muppets.