Not many people out there know that Yahoo! has the Premier League highlights available for everyone, for free!  However, we tried to change that with a slight twist on their current available product.

Rather than try and create a traditional campaign to drive people to the video hub, we decided to send the content straight to the fans: YAHOO! YOUR GOALS was created.  So now I can sign up for a weekly personalised update for my chosen team.  Throughout the season when I wake up on Monday mornings, my team email is waiting for me in my inbox with all the highlights and news – brilliant.  Never again will I have to trawl the internet for a dodgy link at work on Mondays to send 'that goal' to my mates, or just to catch up.

To get involved you can simply sign up here:

http://uk.eurosport.yahoo.com/football/premier-league/your-goals.html

Not only did we send the emails out on Monday mornings when the banter is flowing, we also took over other various media including Metro press ads, online homepage takeover and underground stations throughout London.

You now have no reason at all to miss a match.