Last night, the second installment of Honda's new Channel 4 Documentaries sponsorship broke: a particularly fishy tale.

The spot features Ben Hersey, a Devonshire fisherman, whose Honda BF135 marine engines take him miles into the English Channel to fish for bass with a rather unusual technique… glow-in-the-dark lures.

 The TV idents will continue to drive viewers to a mini-documentary and accompanying content on an online campaign hub.  A 'Take Part' section also offers Honda owners the chance to submit their own stories – the best of which we will turn into our final film and idents.  http://www.honda.co.uk/stories

The film has been awarded 'Ad of the Day' by Campaign today: www.campaignlive.co.uk