When Honda asked us to develop its sponsorship platform for Channel 4 Documentaries, we thought it would be a great opportunity to delve into the world of real-life Honda owners.

Exploring the unexpected, interesting, and ever-so-slightly-daft things that people do with their Honda vehicles and engines, the series starts with Philippa, an Oxfordshire farmer who uses her Honda ATV to farm a particularly un-British animal… The alpaca.

You can have a look at the film here:

The TV idents will drive viewers to a mini-documentary and accompanying content on an online campaign hub. A ‘Take Part’ section also offers Honda owners the chance to submit their own stories – the best of which we’ll turn into our final film and idents.

http://www.honda.co.uk/stories

 
The campaign launched last night on Channel 4, right in the middle of ‘Bums Boobs and Botox.’

The 90 second film was also Campaign’s ‘Ad Of The Day’ yesterday. Nice.