From 17.00 GMT today, Coke and Maroon 5 are going into the studio to write and record a completely original track in just 24 hours. Lyrics, beats, triumphant flourishes and shredding fretwork can and will be inspired by you, the fan, through social media. At the end of 24 hours, you'll have helped create a new Maroon 5 track to share with the world.

You can join in and follow the event here.

This video features a demonstration of how those submissions will be projected onto the 3D interactive wall and how the band will be able to interact with the content during the 24 hours.

Some more info from the official press relase:

The 24hr Session is part of “Coca-Cola Music”, an innovative new music program from Coca-Cola that will give teens the inside track on the creation of music and the opportunity to view the industry’s leading artists at work.

Streamed live at www.coca-cola.com/music, and produced by Wieden + Kennedy, the “Coca-Cola Music” 24hr Session will harness the real-time speed, global impact and social power of the web, to create a unique and truly ground- breaking experience for the band and their fans.

“Coke challenged us to come up with a way to enable people everywhere to take part in the 24hr Session. We were really excited about taking an opportunity to fuse together social media and the recording studio. Crashing together the everyday social world of teenagers, and the exclusive and inaccessible world of the recording studio,” said Iain Tait, Global Interactive Creative Director at Wieden + Kennedy. “We’re hoping to create something that feels part video game, part pop video and part reality TV show.”

The studio will be fitted out with cutting edge technology to allow the band to communicate with fans from across the world. The interactions will be centered on a movement based projection system that will stream the thoughts, inspiration and comments of fans onto the studio walls and direct to the band. Rather than gathering around a computer to access suggestions, and questions from fans, a specially-constructed surface in the studio will be the canvas that will enable the band to interact directly with fans.

This unique interactive and real time visual spectacle will be the work of the Nexus Interactive Arts directing duo, Hellicar&Lewis and a world-class team of interactive designers. The use of technology and innovative experiential design will blend the analogue and the digital to create a unrivalled and unforgettable experience>

“This is the most ambitious and experimental effort in music Coca-Cola has ever undertaken. For the 24hr Session, we are deploying and developing new and emerging technologies to allow as many people as possible to be part of the event and gain insight into the creative process that goes into making great music” commented Joe Belliotti, Director of Global Entertainment Marketing, The Coca-Cola Company.
Throughout the 24 hours fans will be asked to send in words, pictures and comments to inspire the creation of the song and will even have a chance to ask questions of the band and help with critical decisions by voting for different options put to them by the band.

Adam Levine of Maroon 5 comments, "The band all remembers when we were younger and making music in our bedrooms, trying to imitate our heroes. To be part of something global like this that gives an insight into what happens behind closed doors is really exciting. We're looking forward to being part of the “Coca-Cola Music” 24hr session and welcoming the world into our creative process."

Activating the brand’s extensive global fan network, the 24hr session will be promoted to over 20million consumers via the Coca-Cola Facebook page. The @CocaCola Twitter account will be used to keep fans informed about what is happening in the studio, invite inspiration and post updates and questions from the band. Also helping to spread the word and encourage participation, bloggers from nearly 20 countries will be onsite to keep their followers informed and involved in the process.