Platform writes:

The Ministry of Stories is an organisation dedicated to the creation of stories by a new storytelling generation.

Inspired by Dave Eggers' 826 Valencia, founded by author Nick Hornby and co-directors Lucy Macnab and Ben Payne, hidden away at the back of Hoxton Street Monster Supplies store, the Ministry of Stories provides a free space for fresh writing by young people. Here in Hoxton they provide workshops and one-to-one mentoring. The services are provided by volunteers: local writers, artists and teachers, all giving their time and talent for free. The MoS is inspired by young people, and aims to inspire them to transform their lives through writing. They work closely with schools, supporting the work of teachers, but their great benefit is that they provide one-to-one mentoring for young people to enjoy imaginative stories, improve language skills, increase abilities in communication, add to social and educational confidence.

Wieden + Kennedy Platform was approached by the MoS to design and fabricate an interactive installation for one of the shelves in their Monster Supplies store.

Following an initial visit to the store we arrived at the idea of sourcing some live, free-range snacks for monsters in need of something to complement the store's existing range of tinned and jarred produce. 

Six hours, some sacking, and a few cuddly toys later, we had managed to capture and package some exotic creatures ready for delivery to the store in preparation for their Friday grand opening.  

The final installation included a collection of packages, some of which were automated in order to provoke and engender a reaction from customers who trigger the installation should they get too close!