This spot by our friends at Wieden + Kennedy Tokyo marks our second year of producing communication for Oronine, Otsuka Pharmaceutical’s long selling medicine brand. The work continues the theme of “Let’s praise working hands” and celebrates working women (and their hardworking hands) who are not praised or rewarded often enough in everyday life.
In addition to the TV spot, a website at homeyo.jp allows you to create your own Homeyo (Let’s Praise) Clap and animated decoration email. Like below. Go to homeyo.jp to download one and say “thank you” or “good job” to someone close to you!!