Today at 5:30pm wieden + kennedy's Lurpak sponsorship idents for Jamie Oliver's new show '30 Minute Meals' will be going live on Channel 4. The name might suggest that Jamie will be cooking up 30 extremely tiny meals but in fact he'll be preparing one normal-sized meal in 30 minutes each weekday for four weeks. The idea is to show people that cooking from scratch is simple and doesn't have to involve a five-hour roast. We've seen some of the episodes and he's got some amazing shortcuts in there like roast potatoes that aren't actually roasted and take ten minutes…nice.

So far we've shot six people cooking their signature dishes in their kitchen. For the first week of the show we're asking people to enter to become the next cook to feature in our idents. It's really easy and we need your help. Just go to the Lurpak Be the Cook Facebook page. Or www.lurpak.co.uk

Upload a picture or video of yourself in your kitchen with your favourite meal (no puddings please) and tell us a bit about yourself. You and your cooking could end up on TV.