very viral wieden work
The above graphic comes from Rubber Republic's survey of most viral brands of 2010 so far. It's pretty self-explanatory but just to – ahem – draw your attention to one or two results on here that relate to work by wieden + kennedy.
Most viral brands by total views across all chart videos:
1. Nike
3. Old Spice
Most viewed viral videos:
Most shared videos on Facebook:
1. Nike 'Write the Future'
5. Old Spice 'Questions'
Most shared videos on Twitter:
1. Nike 'Write the Future'
5. Old Spice 'Questions'
10. Nike 'Earl and Tiger'
Most viral brands by frequency of videos in chart:
1. Old Spice
4. Nike Football
In other news:
– Nike 'Write the Future' now at over 20 million views on the Nike Youtube channel alone.
– Old Spice 'Questions' now has nearly 15 million views just here and 'The man your man could smell like' has nearly 20 million here.
As someone smarter than me said, 'Don't try to make it viral. Try to make it awesome.'