So, today I met one of the most amazing cognitive scientists, who has spent decades observing people as they use technology.  She looks at the way we use our brand-new tools, and at the evolving practices for each tool that speak volumes on the way we think about our relationships.

She is also a visiting researcher at University College London, where she teaches students about the practice, theory and study of digital anthropology.

I invited her into W+K to discuss how we might work together, to find the future stars of the digital anthropology world, who might be interested to work at Platform Season Two.

Platform Season Two is Wieden and Kennedy London’s R&D unit. It is currently hiring specialist technology and anthropology specialists, to explore what the future of cultural engagement will involve and what tools will be used.

They will research themes such as play, sustainability and storytelling using their specialist skills, which could be one or a combination of augmented reality, physical computing, social media, gaming and/or interaction design.

She really likes the idea of a communication agency experimenting with the future of cultural engagement and is drawing up a shortlist of potential candidates.

Oh, and I asked her if she’d be up for doing an inspire session with everyone at W+K and she said yes!

You can watch Stefana at TED sharing her observations into how the internet enables intimacy.
http://bit.ly/SXsa8

By Sam Brookes

Platform.wk.com