At lunchtime today, P&G officially became the 11th worldwide sponsor for the International Olympic Committee – in a deal that covers the next five Olympic Games from London 2012 through to the 2020 Games.

A few of us from W+K were at the press conference, introduced by the lovely Paula Radcliffe,

to see Marc Pritchard (P&G Global Marketing and Brand Building Officer) and Jacques Rogge (IOC President) sign the deal,

Marc Pritchard, P&G

Jacques Rogge, IOC

with a veritable gaggle in attendance.

Back in February, W+K launched the 'Thanks Mom' campaign for P&G at the Winter Olympics. http://wklondon.typepad.com/welcome_to_optimism/2010/02/wk-launches-thanks-mom-campaign-for-pg-at-olympics.html  

P&G will continue its support of families of Olympians by globally expanding its 'Proud Sponsor of Moms' campaign in the run-up to the 2010 Games.  This will start with a documentary video series called 'Raising An Olympian, The P&G Momumentary Project' created by W+K Portland.  Some of the Mums featured came along today – here's Paula's:

And sprinter Usain Bolt's Mum, Jennifer:

And swimmer Michael Phelps's Mum, Debbie