Old Spice guy blowing up the interweb with personalised video messages
Wieden + Kennedy is creating a social media sensation with the latest instalment of our Old Spice campaign.
W+K Portland/New York are creating a social media sensation with the latest instalment of our Old Spice campaign.
Got a question for the Old Spice man? Want to comment
on his amazing abs? Do it.
Reach out on Twitter, facebook, or your personal blog. He will find
it and respond.Check it out:On the Internet, Susannah wrote "The Old Spice Guy Is Back!"
Old Spice Man responds:
chmown asks: How can I smell like fighting and space shuttles?
Old Spice Man responds:
On Twitter, @DavidBlue wrote "RT @isaiahmustafa NEW OLD SPICE
COMMERCIAL: Questions
Old Spice Man responds:
On YouTube, LatinStoner wrote "Swan dive into diamonds"
You can follow the action on Twitter or on the Old Spice brand channel .
Media buzz is spreading like a creamy, melty spread over that thing you love.
– Top of Digg, tick.
– Top of Reddit, tick.
– Trending
topic on Twitter, tick.
@Alyssa_Milano's
home address acquired, tick.
– Marriage proposal carried out, tick.
And accepted!
We're on a horse, and no mistake.
Even the founder of Twitter, Biz Stone, has tweeted about it.
Update:
– Coverage in mainstream news / tech news / industry news,
tick (we're now in the Times of India, the Sydney Morning Herald and the
Guardian and Metro in the UK).
– Twitter followers multiplied by 10, tick.
– And if you look at the 'rising videos' page on YouTube you can't help
but notice the amount of toned shower-fresh torsos there are on the
page:
