Hot on the heels of Benny Everitt's spotting of the poundshop vs 99p shop a few weeks here is another example from Penge High Street,SE23.

So you open up your 99p shop. Confident in your business model.

99

and then what happens? Literally JUST ACROSS THE ROAD!!

98

I can see the flood of business plans into Barclays SE23 from here.

"I've had this idea Sir. You know the 98p shop on the High Street? well just imagine what would happen if…."