Wieden + Kennedy London announces today a new, senior addition to the creative department – Dan Hon. Dan’s expertise lies in games, play and story-telling: he believes that we can learn from all different types of play to create more engaging experiences for consumers. He joins the agency to work across a range of clients including Nike and Honda and will be based primarily in London but will have a wider network remit in the coming months.

As media and technology continue to evolve rapidly, it has become evident that agencies need to attract creative people with diverse talents and broad skills in order to engage further with audiences. Dan’s appointment reflects this.

Dan said, “I’m incredibly excited to have the opportunity to join one of the industry’s most respected and creative agencies. The world of advertising, media and entertainment is changing in such a fundamental way, and to be part of an agency that’s embracing that change and open to new ideas is fantastic. I’m really

looking forward to infusing W+K with a sense of play and games in London and Portland.”

Dan joins Wieden + Kennedy following three years at Six To Start www.sixtostart.com, an award winning entertainment company he co-founded with his brother in September 2007. His work there included ‘We Tell Stories’ for Penguin, which re-imagined how

a publisher could adapt to producing internet native fiction. The project was received to great critical and commercial acclaim, winning the awards for both Innovation and Best of Show at South by Southwest Interactive 2009. The company’s work also includes Spooks: Code 9 – Liberty News for BBC THREE; Smokescreen, winner of Best Game at South by Southwest Interactive 2010; and most recently, Misfits for E4.

Dan speaks extensively on ARGs, transmedia, cross-platform entertainment and video games and has served as a jury member for the BAFTA Videogames and RTS Education Awards. A winner of the 4Talent Multiplatform award for new talent, and one of Broadcast’s Hot Shots in 2009, Dan has most recently spoken at and served on the board of The Media Festival, and spoken at b.tween, Hello Digital, Sheffield Doc/Fest, WildScreen, South by Southwest and the London Games Festival. Previously, Dan helped create Perplex City, an international alternate reality game, at VC- backed startup Mind Candy.

Dan is also one of Wired UK’s ‘Wired 100’.

W+K Director of Operations, Nic Owen said, ‘Story telling will always be at the heart of what Wieden + Kennedy does, it’s just the context, depth and ways in which we tell them that has changed. Dan will help us make our stories richer and more exciting – we’re really pleased to have him.’