balls to the yanks!
Leading up to historic US vs England World Cup confrontation
on Saturday, Wieden + Kennedy is encouraging fans' banter in a whole
new way.
Supporters
on both sides of the pond will be able to have their messages to
the opposition kicked over the big drink and printed on a ball that will
come
out on the other side.
you can
add your message to the mix.
Here's how you can add your
message:
U.S. fans can Tweet to @BallstotheBrits. People on the
ground in
LA (Universal CityWalk) can type a message on-site, have it printed on a
soccer
ball and fired from a billboard in Leicester Square, London.
England
fans
can Tweet messages of, er, friendly encouragement to @BallstotheYanks. People on the ground in
Leicester
Square can do the same thing and have their message printed on a ball
and shot out
of a billboard at CityWalk.
How can you join in?
1.
Join the
Twitter conversation
http://twitter.com/ballstothebrits
http://twitter.com/ballstotheyanks
2. Spread the word
on
Facebook
London: http://www.facebook.com/?ref=home#!/event.php?eid=128767633807625&index=1
LA: http://www.facebook.com/?ref=home#!/event.php?eid=133402526673815&index=1
3. Attend in
person
/ invite your friends
London: Leicester Square, 5p-9p BST
LA:
Universal CityWalk, 10a-2p PST
Courtesy of the wieden + kennedy portland EA team.