Wieden+Kennedy Portland’s Chalkbot campaign for the Nike Livestrong Foundation claimed Best of Show at the 13th annual One Show Interactive awards.

Some good news for our network: Wieden+Kennedy Portland's Chalkbot campaign for the Nike Livestrong Foundation claimed Best of Show at the 13th annual One Show Interactive awards, held on May 14 in New York.

The campaign, inspired by the Tour de France tradition of ‘chalking' the pavement, gave web users around the world the chance to leave messages of hope in the fight against cancer via text message along the tour route. A robotic chalker – or Chalkbot – was used to turn people's texts into chalk messages on the route of the Tour during the 25 day event.

If you haven't seen Chalkbot, you can watch it here.