Honda (UK) has launched 'Dream Factory' – a celebration of the UK's most exciting, cultural innovators.  Each of the pioneering individuals, musicians, artists, film-makers and social entrepreneurs share common traits with Honda's new CR-Z – the world's first sporty hybrid.

Honda is celebrating the inspiring stories and ground-breaking achievements of 20 British Cultural Engineers through a website, a limited edition book and eclectic exhibition in London and a series of nationwide workshops.

The Dream Factory activity follows three themes that reflect the values of the CR-Z hybrid coupe and the Cultural Engineers: delivering fun and great design with a modern conscience.

These three traits are apparent in the work of the Cultural Engineers, from the guerrilla gardening movement founded by Richard Reynolds, to the Rwandan music record label of Dicken Marshell, or the idea of ColaLife to transport medicine to developing countries using the world's biggest soft drink distribution network.

As a tribute to the Cultural Engineers and their inspirational work, a collaborative exhibition is being held from 21-30 May at The Dray Walk Gallery, Brick Lane.  Visitors will be able to experience the work of the artists, musicians and designers first-hand, view exclusive films in the on-site cinema and witness previously unseen creative collaborations.

Following the launch of the exhibition and the limited edition book in London this week, a selection of the Cultural Engineers will hold creative workshops at locations across the UK – including W+K's own Platform in East London.

Learn more about the Cultural Engineers and their work at http://www.dreamfactoryuk.com