Ben and Sophie have created this wonderful press ad to celebrate the recent collaboration between Emeco and Coca-Cola.  

This is the 111 Navy Chair – made entirely out of 111 recycled plastic Coca-Cola bottles.  Available for sale from June, the chairs are modelled after the original aluminium Emeco Navy Chair designed in 1944 for the U.S. Navy.

The chair was officially launched at last month's Milan Furniture Show where we had designed Emeco's stand.  To mark the collaboration with Coca-Cola, we froze the first 111 Navy Chair that was built in a one tonne block of ice, which was on display at the show.  It took more than two weeks to cast the ice cube…. and once the show was finished, all that was left was a beautiful chair and a giant puddle.

Here's a little behind the scenes film