Comprend?
Yesterday Dollar and Wiseman from our planning deptment spoke to a large group of French high school students on 'What is Advertising?'. It quickly transpired that 90% of the audience were unable to speak English but Dollar and Wiseman won them over with prizes of chocolate buttons for 'guess the brand from the logo' and Nike Football images. Only a couple of sleepers out of 65, so not too bad a result.