The 2010 MediaGuardian Innovation Awards shortlist has just been announced, and we've been nominated in the Creative category for the brand identity we created for the 2009 / 2010 onedotzero film festival http://wklondon.typepad.com/welcome_to_optimism/2009/09/wk-installation-a-highlight.html

The 'Megas' is in its third year, and 'recognises those at the pinnacle of achievement in media innovation'.  Steve Busfield, Head of Media and Technology at Guardian News and Media said 'we hope the new emphasis on digital creativity will act as a call to arms to those using traditional media rather than a barrier to entry.  However, we recognise that for many digital initiatives, innovation and success are synonymous.  For this reason, we have not been shy in encouraging the very best digital work to step into the spotlight'.

The competition includes:

Hopper Invasion – Sony Ericsson & Dare.  The Hopper Invasion enabled users to inflate spacehoppers by the power of Twitter and the #pumpt tag, extending a campaign idea online and beyond.  245,000 hoppers were created by more than 17,000 people, pumping the hoppers in the warehouse, live, by the power of Twitter.

House of Cards – Shelter & Leo Burnett.  The House of Cards campaign was created with no budget, but raised awareness and money for Shelter.  As well as a traditional media campaign, the concept was extended to an exhibition of leading British artists, a talent competition and an auction.

Last month, our work for onedotzero was nominated for a Brit Design Award – also to be announced next month.  http://wklondon.typepad.com/welcome_to_optimism/2010/01/onedotzero-identity-nominated-for-the-design-museums-design-of-the-year.html

You can see the onedotzero interactive installation in action at the Design Museum along with all the other shortlisted works for the Brit Design Awards from 17th February.

For more information: http://designmuseum.org/exhibitions/2010/brit-insurance-designs-of-the-year