Article in Ad Age on three new year's resolutions your agency needs to make.

1. Stop Selling and Start Fulfilling.
As in stop selling what you're staffed to create and start fulfilling the very new needs that your clients have today.

2. Pitch Less.

Given that every moment you spend pitching something you lose is in essence lost revenue and wasted time, isn't it just good business to only pitch when you're almost certain you'll win?

3. Be Sexy Again.

Advertising is still the most fun you can have with your clothes on and not go to jail. It's still enormously sexy. It's still incredibly fun and exciting. So act like it.

These seem like eminently sensible resolutions. (Though, personally, I haven't consciously reduced my sexiness recently.) Made me consider what Wieden + Kennedy London's new year resolutions should be. Any suggestions from our readers? (Other than just 'stop doing shit I don't like' and 'buy generic viagra'.)