ASBO’s with Superpowers.

Misfits, E4’s latest youth drama sensation, started last night and is available to watch on their online player, 4od here.

Today’s review in the guardian:

ITV’s No Heroes was the last show to play with the idea of British superheroes, but it
was very much a sitcom, packed with little nods to comic book history.
Misfits is a much darker proposition, more like E4’s zombie drama Dead
Set in tone, and confident enough to operate in its own universe and
set up something new. It’s also using that Skins technique of
presenting us with a tabloid stereotype – the asbo teenager – and then
slowly pulling back to show us the real people behind the hoodie
headlines.

Together with E4’s digital agency, six2start, we’re working to connect fans of the show to its characters
through a number of content led initiatives – the cast are
uploading live stories to Facebook, Twitter and other social networks and we’re creating a Misfits widget and mobile app that collates all
their updates into one place, keeping fans up to date in real time.

We’re also using their updates to create anticipation and excitement for a season finale event –  seeding clues that lead to your chance to win passes to an end of
series Ovi Misfits party.

Our intelligent, gorgeous and lovely client, Fiona Bosman (Head of Marketing Activation at Nokia UK) said:

“Our partnership with E4 for Misfits is a great
way for Nokia to connect people with not only entertainment but also great
technology. People who love the programme will have the chance to engage with
the characters in the show all via a bespoke Misfits Ovi app. ”

Get hold of the widget here: http://www.ovimisfitsapp.com/