worth your weight in gold?
If you were made of gold or silver, how much would you be worth?
This was the question the Wieden + Kennedy Platformers used to steer the design of an interactive window display for W+K’s first venture into jewellery design: the PLOT Jewellery collection.
The PLOT Jewellery collection celebrates the humble data behind mighty economies: commodity prices. Each piece tells a story, and is made by hand in London.
When people stand on the gold or silver scales outside our window in Hanbury Street, the PLOT mannequin heads move to reveal the person’s worth in pounds sterling (their weight x price per ounce of commodity).
The mannequin heads were sourced, wood was ordered, and flockers found to transform our basic Styrofoam heads into Glorious Pink Divas – for those curious designers out there, yes, that is Pantone 232 C.
The weekend installation was fun for at least two reasons. One, with the busy-ness of Hanbury Street, the install was very much a performance piece for curious passers-by. And two, because we were justified in saying “flocker” as often as we liked.
We’re thrilled with the final design and grateful to have had the opportunity to create something fun, interactive, and elegant (some even say sexy!). So stop by W+K, 16 Hanbury Street, E1 for a look-see, have a play with our window, and find out how much you’d be worth in silver and gold!
PLOT Jewellery for sale at
198 Brick Lane.