Next week, W+K Amsterdam is launching 'Imagining Mozambique' in New
York on 26th October www.imaginingmozambique.com.

The travelling art show collective is a fundraising drive for
ASEM http://www.asemworld.org/, a non-profit organization that helps the children and orphans of
Mozambique.  The exhibition makes its North American premiere at the MassMarket Gallery on
Rivington Street, NYC.

Colonization, civil war, natural disaster
and economic instability have plagued Mozambique over the last 25 years, which
has led to widespread uncertainty for tomorrow's youth.

'Imagining Mozambique', an idea of Interactive
Producer Jamie Kim, is a collection of thought-provoking works of a group of internationally renowned
artists – Parra, Superdeux, Florence Manlik, Happy Centro, Marcos Chin – to name
a few. The paintings, inspired by the Mozambican children, bring attention to their day-to-day plight for survival and change.

Jamie says, "I had always been very interested in non-profit work. I
found the right fit in 2004 when a group of like-minded people, who grew to know
about ASEM, began ASEM Canada in Toronto as an official non-profit organization.
Since relocating to Amsterdam two years ago, and still sitting on the Board of
Directors, I had been working on an exhibition idea that would raise awareness
in the local community. The idea was to create a bespoke event that would be
fun, relevant and meaningful to the people of Amsterdam and in return, the local
community would give to the children who need is so very badly in Mozambique. I
began to put pen to paper in December 2008 and quickly realized Imagining
Mozambique,. I had nothing to lose by contacting artists around the world and
the worst that could happen was getting 'no' as a response. Luckily for me,
those who said yes, outnumbered the rest.

I'm very excited to have had so
many great people around me including Rae Anne Fera at 'Boards and the guys over
at Mass Market who quickly tapped into their extensive NYC network to support
the project. Rae Ann put me in contact with MassMarket who were immediately
taken by the idea and donated their gallery space on Rivington Street. My many
colleagues at W+K NYC have also been tremendously generous in lending me their
time and expertise to make this happen and I am confident that the energy to
keep this a travelling exhibit will continue into 2010."

Any money raised through sale of the artwork goes directly to
ASEM-ASsociation en faveur de l'Enfance Mozambiquaine. Over the past 17 years,
ASEM has offered Mozambican children an alternative to living life in the
streets, abandonment and rejection from society. The ASEM charity has
established various centers to provide shelter, education, and food to thousands
of children. Cultural and sports activities are organized and play an important
role in the psychological, emotional and physical rehabilitation of the
children.

After the tenure at the MassMarket Gallery, the
show will move to the Wieden+Kennedy Portland offices for an exhibition in
January 2010.  If you're in NYC between 26th October and 1st November do go and have a look….