Laura writes:

Following this summer's collaborative window project with the University of Arts, This Is Why We Meet moved to central London for Phase 2.  Wieden + Kennedy, with Pat and Trevor, have curated a show of new work from the This Is Why We Meet teams. Since the success of our window installations, we have decided to take the teams and ideas and unleash them on a new exciting space.  A disused shop in the heart of Covent Garden is our venue.  There are rumours that the space was at one time, Paul Smith's former HQ, battling counter-rumours that it used to be an S&M hairdressers.

Either way, we have secured the space for the next two weeks where we will be presenting artists from across the University of the Arts London once again.  Ideas have been taken, warped and furthered from the previous shows, making for a slightly less manic yet equally as inspired den of creativity.  The show includes kaleidoscopes, talking limbs, business plans, a greasy gym and a VERY dark and confusing room.

We held a private view on Monday 19th October which saw the space packed out with London's arteratti.  

See the show for yourself between 11am and 7pm everyday until 30th October at 37 Endell Street, London, WC2.